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Sponsor the Great California ShakeOut

On October 16, 2014 at 10:16 a.m., millions of Californians will participate in the sixth annual Great California Shakeout (fifth statewide). In 2013 more than 9.6 million people participated, and with your help we will involve many more in 2014 and future years!

The ShakeOut is an opportunity for all Californians to get prepared and practice how to protect themselves during a large earthquake. Families, schools, businesses, government agencies and many other organizations will practice "Drop, Cover, and Hold On" exercises, and review other aspects of their emergency plans. The ShakeOut has also spread across the country and around the world, with 43 states and U.S. territories plus several other countries holding ShakeOut drills on October 16!

The Great California ShakeOut is organized by the Earthquake Country Alliance (ECA), a public-private partnership. ECA is administered by the Southern California Earthquake Center at the University of Southern California (USC), in partnership with the California Governor’s Office of Emergency Services, California Earthquake Authority, Federal Emergency Management Agency, U.S. Geological Survey, San Francisco Dept. of Emergency Management, Caltech, American Red Cross, Humboldt State University, and many other organizations, schools, and government agencies across California. ECA connects three regional alliances that coordinate local activities: Southern California Earthquake Alliance, Bay Area Earthquake Alliance, and the Redwood Coast Tsunami Workgroup

Your Support Makes a Difference!

We are seeking statewide and local sponsors to help us fulfill our vision for an earthquake and tsunami resilient California, ShakeOut activities provide substantial visibility and recognition for our sponsoring organizations as leaders in promoting earthquake safety.

Your tax-deductible contribution (administered for ECA/ShakeOut by USC) will support:

  • statewide coordination of the ShakeOut campaign;
  • local educational and recruitment activities (speakers bureaus, workshops, fairs/expos, etc.);
  • developing and maintaining resources for all participants and for specific groups;
  • college internships for students statewide to support the ShakeOut effort;
  • traditional and social media engagement; and/or
  • additional activities to be discussed.

Below you will find (1) descriptions of our sponsorship options at the statewide level or specific to each of the eleven California ShakeOut areas; (2) benefits provided to sponsors at each level; and (3) examples of these benefits.

Please contact Mark Benthien at 213-740-0323 or benthien@usc.edu to discuss your sponsorship options.

Download this information (PDF).

Thank you for your interest in supporting the Great California ShakeOut!


Cost per Sponsorship Level

ShakeOut Areas
Bronze
(no limit)
Silver
(limit 6 per area)
Gold
(limit 4 per area)
Statewide
$25,000
$50,000
$100,000
Shasta Cascade
$500
$1,000
$2,000
North Coast
$500
$1,000
$2,000
Bay Area
$7,500
$15,000
$30,000
Central Valley (Delta)
$2,500
$5,000
$10,000
High Sierra
$500
$1,000
$2,000
Central Coast
$2,500
$5,000
$10,000
Central Valley (South)
$2,500
$5,000
$10,000
Inyo-Mono
$500
$1,000
$2,000
Southern California (West)
$12,500
$25,000
$50,000
Southern California (East)
$6,250
$12,500
$25,000
San Diego
$3,750
$7,500
$15,000

ShakeOut Area Map

Sponsoring one or more ShakeOut areas is a great way to support your local communities while receiving recognition on both the ShakeOut website and at ShakeOut events in these areas.

The sponsorship fees for each area are based on past ShakeOut participation levels and overall population.

Local sponsors generally have similar benefits as the equivalent statewide level, but for their specific area(s) sponsored (see "Benefits by Category" below).

Statewide sponsors receive additional benefits as well as recognition in every ShakeOut area.

All benefits listed can be negotiated.




ShakeOut Sponsorship Benefits

Generally, recognition (logos, names) will be ranked in size and placement. Logos and names will be linked to your website when possible. Examples are shown below, referenced by letter on this chart:

Benefits by Category
Scope
Bronze
Silver
Gold
ShakeOut Website Recognition (statewide or in your sponsored local areas; letters refer to examples below)
Logo on all CA ShakeOut webpages (A)
Statewide or Local


logo
Logo or name on registration confirmation webpage (B)
Statewide or Local
name
logo
logo
Logo or name on CA ShakeOut Area webpages (C)
Statewide or Local
name
logo
logo
Logo on Sponsors webpage with areas sponsored (D)
Statewide or Local
logo
logo
logo
E-mail Recognition (statewide or in your sponsored local areas; letters refer to examples below)
Logo or name in confirmation emails to registrants (E)
Statewide or Local
name
logo
logo
Logo or name in update emails to registrants (F)
Statewide or Local
name
name
logo
Social Media Recognition (statewide only at this time)
Logo or name listed on ShakeOut Facebook page
Statewide
name
name
logo
Special facebook post about your organization's sponsorship
Statewide
text/logo
text/logo
text/logo
Special tweet(s) recognizing your organization as a sponsor
Statewide
text
text
text
News Media Outreach (statewide or in your sponsored local area)
Acknowledgement of your sponsorship included in press releases
Statewide or Local

name (statewide)
name
Corporate statement on your letterhead inserted in press kits
Statewide


insert
Downloadable Resources Recognition (www.shakeout.org/california/resources)
Logo on custom flyers for each ShakeOut category (20+ flyers)
Statewide


logo
Logo on ShakeOut posters
Statewide


logo
Exclusive logo/text on ShakeOut flyers & posters, for your use
Statewide or Local

text/logo
text/logo
Logo/name in ShakeOut PowerPoint presentation
Statewide
name
logo
logo
Event Recognition (statewide or in your sponsored local area)
Exhibit space at ShakeOut events when available
Statewide or Local
if space available
standard space
premium space
Brief comments by your representative at events or news conferences (if held)
Statewide or Local


comments
Verbal recognition from the podium at events
Statewide or Local
when possible
when possible
priority
Logo/name on banner or poster at ShakeOut events
Statewide or Local
name or logo
logo
logo
Sponsor Appreciation
Special recognition at ECA regional alliance meeting in your area
Local
1 guest
2 guests
4 guests
Invitation to Statewide Sponsor Appreciation event
Statewide
1 guests
2 guests
4 guests
Certificate of Appreciation
Local
paper
paper
paper
Certificate/Plaque of Appreciation
Statewide
plaque
plaque
plaque


ShakeOut Sponsorship Benefit Examples

Note: The website has been slightly redesigned since these examples were made, but the general placement of logos or names has not changed. Currently, logos for major ShakeOut organizers also appear at the bottom of ShakeOut pages, but this may be changed depending on number of Gold sponsors, or become sponsors based on their involvement.


(A) Statewide gold sponsor logos on all CA ShakeOut webpages

Example Placements


(B) All sponsors on registration confirmation webpages

Example Placements

(C) All sponsors on ShakeOut area webpages

Example Placements


(D) All sponsor logos on Sponsors webpage

Example Placements

(E) Sponsors on registration confirmation emails

Example Placements

(F) Sponsors on update emails to registrants

Example Placements


Note: Logos will only be visible if recipient email settings show graphics.

Custom examples of other benefits (flyers, posters, etc.) can be created on request.



BECOME A SPONSOR

Sponsorship Information
(PDF)

The value of in-kind contributions can be negotiated to apply towards attaining your sponsorship level. Additional benefits may also be available depending on sponsorship amounts, including recognition in ShakeOut-specific advertising.

Also, while other states have not yet established official sponsorship programs, similar options can be arranged to expand your sponsorship beyond California.

To discuss your potential sponsorship, please contact Mark Benthien at 213-740-0323 or benthien (at) usc.edu.



©2014 SCEC Southern California Earthquake Center @ USC
The Great California ShakeOut Step 1: Secure it now! Step 2: Make a plan Step 3: Make disaster kits Step 4: Is your place safe? Step 5: Drop, Cover, and Hold On Step 6: Check it out! Step 7: Communicate and recover!