Media organizations (radio, TV, print, online) play a crucial role in informing people about Great ShakeOut Earthquake Drills. We consider you to be partners in helping the public prepare to survive and recover from the next damaging earthquake. Media organizations, reporters, writers, broadcasters and others are encouraged to get involved in several ways:
Reporting about ShakeOut is a critical opportunity to help people get prepared for earthquakes. At ShakeOut.org/messaging, there are many pre-written blurbs, talking points, graphics, and videos to use in your story. Here are also a few ideas to help you along:
The main page for gathering the latest count of how many are participating is the home page, ShakeOut.org. Please note:
You can see who is participating by visiting ShakeOut.org/whoisparticipating.
The Seven Steps to Earthquake Safety
We encourage ShakeOut participants to do more than practicing Drop, Cover, and Hold On. The Seven Steps to Earthquake Safety are a comprehensive guide for learning how to prepare to survive and recover from the next damaging earthquake, developed by a collaboration of emergency managers, communications experts, and scientists.
National Seismic Hazard Maps
The U.S. Geological Survey is responsible for publishing these maps which communicate the probability a certain level of ground shaking will occur in a 50-year timeframe. In fact, 1 in 2 Americans are at risk for ground shaking in the U.S.
Social Science Research
ShakeOut has grown from a Southern California event to a worldwide movement in a matter of years, as when people see others taking action, they are more likely to take action, according to social science research.
Take-up of earthquake insurance policies is very low, even in seismically active areas, despite historical evidence of economic downturns following large earthquakes.
Those with a Disability or Access/Functional Need
Many people have some sort of need, whether that is related to mobility, cognizance, psychology or one of the five senses – while they too can learn how to prepare to survive and recover, Key Tips for People with Disabilities or other Access/Functional Needs is an essential guide:
The Gazette Democrat | Great ShakeOut earthquake drill planned on Oct. 20 (2016)
Radio stations play a key role in ShakeOut participation in that many participants may choose to tune in to your station to use your ShakeOut drill broadcast to help guide their drill.
They may also hear about ShakeOut coming up on various radio stations too.
Here are a few resources to help accommodate your listeners:
KPCC | ShakeOut: 6 steps to quake-proof your home
KQED | It’s ‘Earthquake Season’: Join California’s Great ShakeOut
Like radio stations, TV stations play a key role too in ShakeOut participation in that many participants may also choose to tune in to your station to hear a drill broadcast.
They may also hear about ShakeOut coming up on various tv stations too.
Here are a few resources to help accommodate your viewers:
ABC7 (Bay Area) | Bay Area Life: How to prepare for the next big quake
ABC7 (SoCal) | Californians prepare for earthquake with annual Great ShakeOut drill