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Media Organizations

News media organizations (radio, TV, print, online) play a crucial role in informing people about the Great Nevada ShakeOut. Media organizations, reporters, writers, and others are encouraged to participate in several ways:

  • Having your own earthquake drill on October 16, 2014 (see below)
  • Promoting participation in the Great Nevada ShakeOut
  • Playing the Drill Broadcast (Radio/TV stations), and
  • Reporting about the Great Nevada ShakeOut.


Other ways to participate:
Which media organizations
are participating?

Reporting the ShakeOut

Media contacts, advisories, news articles, participant updates, and other information about the Great Nevada ShakeOut are listed on our News and Events page.

PLAN YOUR DRILL




Countdown to ShakeOut for Organizations (PDF)



Today:

  • Register your media organization to be counted in the ShakeOut Drill, get email updates, and more.

Between now and October 16:

  • Consider what may happen in a major earthquake and plan what your media organization will do now to get prepared, so that when it happens you will be able to recover quickly.

  • Talk to other media organizations about what they have done, and encourage them to join you in getting more prepared.

  • Download and review the ShakeOut preparedness guide (PDF) for people with disabilities or access and functional needs.

  • Plan your drill using one of the four levels of sample drills in the ShakeOut Drill Manual for Businesses (PDF).

  • Download the Audio and Video "Drill Broadcast" recordings that have been created to provide instructions during your drill (Video versions have text captions).

October 16, 10:16 a.m.:

  • Conduct your drill. If you did not choose a drill from the ShakeOut Drill Manual for Businesses, then follow these simple steps:

    1. Drop, Cover, and Hold On: Have your employees Drop to the ground, take Cover under a table or desk, and Hold On to it as if a major earthquake were happening (stay down for at least 60 seconds). Practice now so your employees will immediately protect themselves during earthquakes! (See this page for what to do if outside, driving, in a tall building, or other situations.)

    2. While still under the table, or wherever you are, look around and imagine what would happen in a major earthquake. What would fall on you or others? What would be damaged? What would life be like after? What will your business do before the actual earthquake happens to reduce losses and quickly recover?

    3. (Optional) Practice what your media organization will do after the shaking stops.

  • After your drill is complete, have discussions about what was learned and incorporate these lessons into your disaster plan.

GET PREPARED


7 Steps to Earthquake Resilient Business

7 Steps to an Earthquake Resilient Business (PDF): 16-page booklet with instructions for what any organization can do to get prepare.


What you do before the next big earthquake will determine what life will be like afterwards:

  • Learn about the earthquake risk in your area.

  • Encourage your employees to get ready at home and at work: The Seven Steps to Earthquake Safety is a good source for things individuals and families can do to prepare.

  • Do a facility inspection for non-structural items (bookshelves, equipment, etc.) that might fall and be damaged or cause injury and secure them.

  • Identify hazards and special needs in each department.

  • Develop, review or exercise your business continuity plan with employees to identify and practice their responsibilities.
    • Create or review your employee contact lists and communication plan.
    • Locate utility shut off valves; make sure employees know the location, procedure and responsibilities.
    • Inventory special skills within your organization useful in a disaster (amateur radio operator, search and rescue, etc.)
    • Invite your local Fire Department to your next meeting to explain earthquake safety practices and demonstrate fire extinguisher use to employees.
    • Include your critical need vendors in disaster planning. Create post-disaster agreements.

  • Organize or refresh your emergency equipment - fire extinguishers, first aid, flashlights, food, crank radios, satellite phones, generator, fuel; make sure employees know the location and how to utilize supplies.

  • Be prepared for the possibility that your employees may need to shelter in place for 2 – 3 days.
    • Store at least one gallon of water per person, per day.
    • What other supplies might you need if transportation routes were blocked and employees or customers needed to remain in your facility for an extended length of time?

  • Identify any structural weaknesses in your building: ask a local earthquake retrofitting contractor for a structural inspection, and develop a plan to address any issues. If you rent your facility, ask the building owner about the state of the building. Consider whether earthquake insurance is right for you.

  • Promote first responder and Community Emergency Response Team (CERT) training for your employees.

SHARE THE SHAKEOUT




ShakeOut Flyer For Media (PDF)



Audio and Video "Drill Broadcast" Recordings:

Inform Your Participants & Others:

  • Encourage your employees to register as individuals to participate in the ShakeOut.

  • Post posters about ShakeOut in customer areas and on employee bulletin boards. Put ShakeOut flyers at your public counters. Include a flyer in paycheck envelopes, or an article in your newsletter.

  • Add a link to ShakeOut.org/nevada on your website; use one of several ShakeOut web banners.

  • Organize a brown bag lunch with your employees to share personal and family preparedness information and discuss what individuals and their families can do to ShakeOut. Have everyone register while at the lunch.

  • Once your media organization is registered, you will receive ShakeOut preparedness tips, event updates, and more. Forward these to your membership and ask them to register, and forward the e-mails to everyone who matters to them. With your help this can become the largest earthquake drill in Nevada history!

  • Design and host preparedness events to encourage your community to join the ShakeOut and prepare for disasters. Create alliances with other organizations to make the event a bigger success.
©2014 SCEC Southern California Earthquake Center @ USC
The Great Nevada ShakeOut Step 1: Secure it now! Step 2: Make a plan Step 3: Make disaster kits Step 4: Is your place safe? Step 5: Drop, Cover, and Hold On Step 6: Check it out! Step 7: Communicate and recover!