How Businesses Can Participate

Californians must get better prepared before the next big earthquake, and also practice how to protect ourselves when it happens. The purpose of the ShakeOut is to help people and organizations do both.

The boxes below describe how businesses can participate in the ShakeOut. With your participation, this may be the largest earthquake drill ever!

Not a business?
Which businesses
are participating?

Prime Tech Cabinets

To prepare for their drill in 2008, Prime Tech Cabinets had an all-employee meeting which included a presentation on earthquakes. They reviewed their evacuation plan with a Q&A session, and had a prize giveaway. During the drill they played the “drill broadcast” in both English and Spanish. After the drill, emergency contacts were verified and earthquake preparedness information was inserted in each employee’s paycheck.

  • Encourage your employees to register as individuals to participate in the ShakeOut.

  • Post posters about ShakeOut in customer areas and on employee bulletin boards. Put ShakeOut flyers at your public counters. Include a flyer in paycheck envelopes, or an article in your newsletter.

  • Tell employees to watch "Preparedness Now", a compelling film that depicts what will happen in a "big one," and other videos.

  • Add a link to ShakeOut.org on your website; use one of several ShakeOut web banners.

  • Organize a brown bag lunch with your employees to share personal and family preparedness information and discuss what individuals and their families can do to ShakeOut. Have everyone register while at the lunch.

  • Once your business is registered, you will receive ShakeOut preparedness tips, event updates, and more. Forward these to your membership and ask them to register, and forward the e-mails to everyone who matters to them. With your help this can become the largest earthquake drill in U.S. history!

  • Encourage your vendors to register and participate in the ShakeOut. Their preparedness affects your company’s preparedness.

  • Design and host preparedness events to encourage your community to join the ShakeOut and prepare for disasters. Create alliances with other businesses to make the event a bigger success.
  • Today:   Register your business to be counted in the ShakeOut Drill, get email updates, and more.

  • Between now and October 21:
    • Consider what may happen in a major earthquake and plan what your business will do now to get prepared, so that when it happens you will be able to recover quickly.
    • Plan your drill using one of the four levels of sample drills in the ShakeOut Drill Manual for Businesses (168 KB PDF).
    • Secure Your Space:   As a special theme for the 2010 ShakeOut, we encourage all Californians to reduce potential damage and injuries by strapping furniture and large appliances to walls, securing TVs and electronics, applying quake putty to small items, and more.
    • Download the Audio and Video "Drill Broadcast" recordings that have been created to provide instructions during your drill (Video versions have text captions).
    • Talk to other businesses about what they have done, and encourage them to join you in getting more prepared.

  • October 21, 10:21 a.m.: Conduct your drill. If you did not choose a drill from the ShakeOut Drill Manual for Businesses, then follow these simple steps:

    1. Drop, Cover, and Hold On: Have your employees Drop to the ground, take Cover under a table or desk, and Hold On to it as if a major earthquake were happening (stay down for at least 60 seconds). Practice now so your employees will immediately protect themselves during earthquakes! (See this page for what to do if outside, driving, in a tall building, or other situations. See this page for what to do if you have a disability or an activity limitation.)

    2. While still under the table, or wherever you are, look around and imagine what would happen in a major earthquake. What would fall on you or others? What would be damaged? What would life be like after? What will your business do before the actual earthquake happens to reduce losses and quickly recover?

    3. Finally, practice what your business will do after the shaking stops.

What we do now, before the earthquake, will determine what our lives will be like after.

The 7 Steps to an Earthquake Resilient Business booklet provides detailed instructions for what any size business can do to get prepare.

  • Encourage your employees to get ready at home and at work: The Seven Steps to Earthquake Safety is a good source for things individuals and families can do to prepare.

  • Do a facility inspection for non-structural items (bookshelves, equipment, etc.) that might fall and be damaged or cause injury and secure them.

  • Identify hazards and special needs in each department.

  • Develop, review or exercise your business continuity plan with employees to identify and practice their responsibilities.
    • Create or review your employee contact lists and communication plan.
    • Locate utility shut off valves; make sure employees know the location, procedure and responsibilities.
    • Inventory special skills within your organization useful in a disaster (amateur radio operator, search and rescue, etc.)
    • Invite your local Fire Department to your next meeting to explain earthquake safety practices and demonstrate fire extinguisher use to employees.
    • Include your critical need vendors in disaster planning. Create post-disaster agreements.

  • Organize or refresh your emergency equipment - fire extinguishers, first aid, flashlights, food, crank radios, satellite phones, generator, fuel; make sure employees know the location and how to utilize supplies.

  • Be prepared for the possibility that your employees may need to shelter in place for 2 – 3 days.
    • Store at least one gallon of water per person, per day.
    • What other supplies might you need if transportation routes were blocked and employees or customers needed to remain in your facility for an extended length of time?
  • Identify any structural weaknesses in your building: ask a local earthquake retrofitting contractor for a structural inspection, and develop a plan to address any issues. If you rent your facility, ask the building owner about the state of the building. Consider whether earthquake insurance is right for you.

  • Learn to access and use California Integrated Seismic Network earthquake tools. CISN identifies the strength and location of earthquakes to assist you in making response decisions.

  • Promote first responder and Community Emergency Response Team (CERT) training for your employees.

  • Provide non-English speaking employees or customers with written preparedness information in their language.
Designed by Weston/Mason©2010 SCEC Southern California Earthquake Center @ USC
ShakeOut.org The Tech Museum, San Jose